Este 2019 está empezando con fuerza en lo que a empoderamiento femenino se refiere. Ya hemos visto el revuelo que ha causado en las redes sociales el anuncio de Gillette que denuncia la masculinidad tóxica y, curiosamente, otro de los movimientos que más está triunfando este mes de enero también tiene que ver con el vello corporal.

Hablamos de #JanuHairy, una campaña que promueve que las mujeres no nos depilemos para romper con las convenciones establecidas y aprendamos a amar nuestro cuerpo.

Hi I’m Laura, the gal behind Januhairy! I thought I would write a little about my experiences and how Januhairy came about... I grew out my body hair for a performance as part of my drama degree in May 2018. There had been some parts that were challenging for me, and others that really opened my eyes to the taboo of body hair on a woman. After a few weeks of getting used to it, I started to like my natural hair. I also started to like the lack of uncomfortable episodes of shaving. Though I felt liberated and more confident in myself, some people around me didn’t understand why I didn’t shave/didn’t agree with it. I realised that there is still so much more for us to do to be able to accept one another fully and truly. Then I thought of Januhairy and thought I would try it out. It’s a start at least . . . I have had a lot of support from my friends and family! Even though I had to explain why I was doing it to a lot of them which was surprising, and again, the reason why this is important to do! When I first started growing my body hair my mum asked me “Is it you just being lazy or are you trying to prove a point?” . . . why should we be called lazy if we don’t want to shave? And why do we have to be proving a point? After talking to her about it and helping her understand, she saw how weird it was that she asked those questions. If we do something/see the same things, over and over again it becomes normal. She is now going to join in with Januhairy and grow out her own body hair which is a big challenge for her as well as many women who are getting involved. Of course a good challenge! This isn’t an angry campaign for people who don’t see how normal body hair is, but more an empowering project for everyone to understand more about their views on themselves and others. This picture was taken a few months ago. Now I am joining in with Januhairy, starting the growing process again along with the other wonderful women who have signed up! Progress pictures/descriptions from our gals will be posted throughout the month. Lets get hairy 🌵 #januhairy #bodygossip #bodyhairmovement #happyandhairy #loveyourbody #thenaturalrevolution #natural #hairywomen #womanpowe

Una publicación compartida de Januhairy (@janu_hairy) el

El nombre de la campaña de #JanuHairy viene de un juego de palabras entre las palabras en inglés “January” y “Hair”, enero y cabello respectivamente y fue una iniciativa de una estudiante británica, Laura Jackson, que comenzó dejando crecer su vello corporal para un proyecto de interpretación con muchas reservas y terminó sintiéndose cómoda, liberada y más segura de sí misma.

"There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty."~Steve Maraboli • • • @i_am_morgie~ “…Imagine if everyone just decided that today was the day they loved themselves and embraced every part of them selves. Accepting and loving your body and your "flaws" because you know they are what makes you who you are. If you are focused on being true to yourself in every moment, you are less concerned what others think, which will lead to peace of mind. When you have nothing to hide and you can freely be yourself, there is a profound peace/confidence you will emanate to the world that will inspire others.”👏 • • • All the girls joining in januhairy are shaving off their body hair on New Year’s Eve (Monday 31st) ready to kick start the new year with a new challenge! We have many women who have signed up for this charity project so far, from the age range of 16-60! ✨💃✨💃 Sign up and join in while you can! #3daysleft #januhairy #thenaturalrevolution #bodyhairmovement #bodypositive #spreadlove #behappy #namaste#hairywomen #healing #healthylifestyle #selfcare #loveyourself #beyourself #bethechange #divine #inspireothers #inspirationalquotes #positivity #goodvibesonly #lifeisbeautiful #hairy #gratitude #weareone #higherconsciousness #freespirit #empowerment #smile #feelgood #bodygossip

Una publicación compartida de Januhairy (@janu_hairy) el

Según cuenta en su cuenta de Instagram donde ya ha empezado a compartir los casos de otras mujeres que han decidido unirse a la iniciativa:

GOOD MORNING LADIES! Over the next few days we will be introducing you to some of the beautiful ladies taking part in januhairy. Today we have the gorgeous @fenellafox and here is her story. “I’ve been in the modelling industry since i turned 18 and the last 5 years haven’t shaved my legs and 2 years haven’t shaved my armpits - i’ve lost a lot of income and gained death threats from displaying my body hair publicly and regularly am told it’s disgusting to let my body do its natural thing and not remove the hair ❤️ i feel like i’m constantly fighting some weird gender norm battle and would love more people on my side following me ☺️✨✨” - To share your #januhairy story, send us a DM or email us at januhairy@hotmail.com!

Una publicación compartida de Januhairy (@janu_hairy) el

Después de vivir en primera persona esta experiencia de liberación, Laura decidió compartir su caso en redes sociales animando a otras mujeres a no depilarse por obligación o convicción al grito de un “enero libre”.

La joven estudiante no entiende su experimento como una crítica a las mujeres que se depilan, sino una manera de empoderar a las mujeres para que se conozcan y se quieran tal y como son y adicionalmente inició una colecta solidaria para la asociación Body Gossip.

#repost Image by @pelyagudo Too much time is spent on teaching girls to worry about what the world thinks of them. All around the world there are magazines, books, films, celebrities, adverts etc, etc...Constantly reminding women how to look, what to do and who to be. All to bring more pleasure and acceptance to the eyes of society. These influences remind us that we can never be satisfied; they depict and create our flaws and insecurities, when the real flaw of ours is how we don’t love our naked and un-pampered selves, for just the way they are. Januhairy, is a project to help women feel they are in a safe space to be able to challenge the embedded norms of shaving. It's an experiment for people taking part, and the people viewing the process. The sponsorship money goes to Body Gossip’s education program, aiming to change young minds and their views on their bodies. If you would like to get involved, the sign-up form is in the bio ☝🏻✨☝🏻 #januhairy #bodygossip #bodyhairmovement #happyandhairy #loveyourbody #thenaturalhealthrevolution #natural #hairywomen #womanpower #selflove #feminine

Una publicación compartida de Januhairy (@janu_hairy) el

Lo cierto es que Laura no es, ni mucho menos, pionera en hacer una oda al vello corporal femenino. Muchas celebrities del panorama nacional e internacional han mostrado al mundo sin complejos sus cuerpos sin depilar.

Recordamos el momento en el que Julia Roberts acudió al estreno de Notting Hill con vello en las axilas. No lo hizo para reivindicar nada, de hecho, hace poco reconoció que se le olvidó depilarse. A pesar de esto, fue duramente criticada:

Otra de las abanderadas del movimiento es Madonna quien hizo toda una declarción de intenciones en su cuenta de Instagram “Pelo largo… No me importa”.

Lourdes Leon, la hija de la diva del pop, también siguió el ejemplo de su madre compartiendo orgullosa su imagen con vello en las axilas.

Y ya en su día Cameron Diaz habló de la importancia del vello femenino en su libro “Ama tu cuerpo” no solo a nivel emocional sino también a nivel físico.

En el panorama nacional la máxima exponente de este movimiento es Amaia, ganadora de OT 2017, que por convicción y comodidad ha dejado clara su opinión al respecto dentro y fuera de la academia y no ha tenido ninguna reserva a la hora de presentarse en diversas ocasiones orgullosa luciendo su cuerpo tal y como es.

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Una publicación compartida de amaia romero (@amaia) el

La polémica está servida y los comentarios tanto en contra como a favor no han tardado. En la redacción nos sentimos orgullosas de todas las mujeres que, sea cual sea su opción, se aceptan, se quieren y se respetan; sintiéndose libres y seguras de sí mismas. Todavía queda mucho por hacer pero sentimos que empezamos a ir en la dirección correcta.